ViacomCBS announced that it will be launching its free streaming platform Pluto TV in Latin America at the end of March in a bid to rival the region’s leading OTT subscription services in the region such as Netflix, Claro Video and Amazon Prime Video. The free, ad-supported, Pluto TV service will offer a broad range of genre-based content in Spanish and Portuguese on cable operator platforms, www.pluto.tv and via an IOs and Android app, said ViacomCBS.
The company added that Pluto TV would start with 24 channels and will continue to add premium content every month based on demand, reaching more than 80 by the end of the calendar year. The initial line-up includes Pluto TV Cine Estelar, Pluto TV Cine Accion, Pluto TV Cine Drama, Pluto TV Cine Comedia, Pluto TV Cine Terror, Pluto TV Series, Telefe Clasico, MTV Vintage, Nick Pluto TV, Nick Jr. Pluto TV, Pluto TV Junior, Pluto TV Kids, Pluto TV Anime, Pluto TV Deportes, Pluto TV Cocina and Pluto TV Viajes, among other channels.
Viacom acquired the free TV service in January 2019 for EUR 340 million in cash. Founded in 2013, Pluto TV streams over 100 channels and currently has around 20 million monthly average users in the US.