Expansion in Latin America is a big part of Viacom International Networks ‘ mission. To that end, the company, now called VicacomCBS Networks International, under the leadership of Pierluigi Gazzolo, is ready to launch Pluto TV Latin America, capitalizing on its broad and ever-growing content library and original series.
The free, ad-supported, streaming TV service will kick off in March 2020. At launch, it will offer a wide range of content in Spanish and Portuguese, thanks to its acquisitions of Argentina’s Telefé and Brazil’s Porta dos Fundos, which boosted VIMN’s business in the region by 57% in 2019.
Pluto TV Latin America has the potential to broaden ViacomCBS Networks International’s profitability in the region.
“The launch of Pluto TV in Latin America enables our partners to offer their viewers a new value-added service, complementing their premium and linear offerings,” states Pierluigi Gazzolo, President of Studios and OTT for ViacomCBS Networks International. “I am confident that Pluto TV will quickly become an essential platform for partners and consumers across Latin America as it has been in the US and Europe.”
The streaming service will feature curated, thematic and genre-based channels, including action, comedy, drama, horror, games, sports, music, kids & family, cooking and reality, programmed with premium long-form content from major media partners.
The lineup will include branded partner channels, Pluto TV original channels (owned & operated) and Pop-Up channels designed with limited windows to tap into timely topics, cultural moments, and single series marathons.
These are some of the initial channel offerings: Pluto TV Cine Estelar, Pluto TV Cine Acción, Pluto TV Cine Drama, Pluto TV Cine Comedia, Pluto TV Cine Terror, Pluto TV Series, Telefe Clásico, MTV Vintage, Nick Pluto TV, Nick Jr. Pluto TV, Pluto TV Junior, Pluto TV Kids, Pluto TV Anime, Pluto TV Deportes, Pluto TV Cocina and Pluto TV Viajes.
Following the initial launch, Pluto TV will continue to add premium content channels each month. By the end of this year, plans are to offer more than 80 channels.
Last year, Viacom set out to capture the U.S. Hispanic market with the launch of Pluto TV Latino, a niche category within its OTT platform.
Pluto TV Brazil is slated to launch at the end of 2020.